If you aren’t getting as many taps as you want, make sure you have a clear call to action, and that you don’t overload one Instagram post with too much information. Pro Tip: Remember to track your Story metrics so you can optimize your click-through rate. Voila! That’s it: you’ll have perfect aesthetic control over your Story, and people will still be able to tap through. Place the custom sticker directly over your link sticker.Go back to your Instagram Story draft, and add your custom sticker from your phone’s photo album or files.Export it to your phone as a PNG file with a transparent background.Design a sticker that is on-brand, visually pleasing, with a clear CTA (eg., “Read more” or “Tap here!”). Create your Instagram Story and add a link sticker just as you usually would.Here’s how to customize your Instagram Story link sticker design: Watch the video below for a quick tutorial on how to customize your Instagram link sticker. If you are finding that the Instagram link sticker isn’t living up to your brand’s aesthetic, you’ll be happy to know you can customize it even further in a few simple steps. It’ll show up eventually.Īnd if you’re one of the lucky few who have contacts at Instagram HQ, maybe send those contacts a note? How to customize your Instagram link sticker design If this is the case for your account, all we can advise is to keep your Instagram app up to date and say a prayer. Of course, as always, a roll-out across a billion accounts takes time, and we’ve heard from many people (including our own social team at Hootsuite!) who still don’t have the sticker popping up in their accounts. If you have an Instagram account, you should have access to the link sticker in their Instagram Stories (not just accounts with more than 10,000 followers). Then send to your Story, and you’re done!.Tap to shuffle through the available colour schemes (blue, black, white, beige, etc.).Type in the sticker’s text or call to action (eg., Tap to read).Create your Story using all the gorgeous media you have at your disposal.Select Story (rather than Post, Reel, or Live).In the Instagram app, tap the plus sign.Here’s how to add a link sticker to your Instagram Story. Instagram Stories only stay up for 24 hours, but adding a link to your Instagram Story is helpful for increasing your conversions, boosting organic engagement, and making it easier for your followers to access the content you want to share. Simply put: just like swipe-up before them, Instagram link stickers are an important tool for any Instagram business strategy. And most importantly, stickers allow viewers to engage with a Story, whereas the swipe-up feature didn’t allow replies or reactions.Stickers allow more creative control over how a Story looks than swipe up links did.Stickers are familiar and popular with users, who use them for music, questions, locations and polls, etc.Instagram says that when it comes to links, the sticker has three major advantages over the swipe-up feature: You can also track link taps with Instagram analytics. Story link stickers are the easiest way to drive traffic to external content and products on Instagram. The Instagram link sticker replaces the swipe up feature, letting users add an external link to an Instagram Story. Regardless, the end result is that now users can include links in their Instagram Stories by adding a link sticker, instead. (Actually, Instagram did give its reasons, which we’ll get to in a second.) Perhaps Instagram has secret plans to make Stories move vertically like TikTok, rather than horizontally? The mystery remains unsolved. Viewers could swipe up on a Story or tap an arrow at the bottom of their screen to access a link without leaving the Instagram app or navigating all the way back to the bio to find that “link in bio.”īut in August 2021 Instagram announced it was retiring the swipe-up feature. The Instagram swipe-up feature helped brands and influencers reach their audiences and gain more followers by allowing them to add links directly to their Instagram Stories. Wait, what was the Instagram swipe-up feature? Save time and look professional while promoting your brand in style. Get your free pack of 72 customizable Instagram Stories templates now.
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